Work I’m Proud Of

Goorin Brothers
Campaign Management

  • Planned and executed complete marketing strategy for the collaboration

  • Directed photo shoots + social/retail campaign assets

  • Planned and executed a private premier launch event

  • Achieved a 60% sell-through of products within the first quarter

Geologie Social Strategy + Community

  • Crafted and published monthly content

  • Grew TikTok followers from 1K to 104K, Instagram from 11K to 25K

  • Grew and managed affiliate program accounting for 25% of Geologie’s total new customers

  • Managed NFT x Booze Bears MetaVerse Campaign

  • Ongoing community management

Geologie Influencer Collabs + Mngmt

  • Vetted influencers for ongoing brand campaigns

  • Negotiated contracts with influencers and agencies for best rates and ROI

  • Streamlined all creative briefing and creator brainstorming efforts, including crafting messaging and guidelines

  • Provided performance insights to internal marketing team

Goorin Brothers Influencer + Social Management

  • Scouted and vetted micro-influencers for user-generated content

  • Led Goorin Underground, an invite-only community for top lifetime value customers and influencers

  • Directly led a variety of community engagement initiatives on social

  • Provided recommendations and insights for brand collaborations

ROMTechnologies Digital Footprint

  • Managed ROMTech’s website rebuild guiding design, content, and copy

  • Acquired surgeon + patient testimonials to support credibility

  • Directed and led podcast operations, acquiring guests and supporting interview questions

  • Advised on LinkedIn social strategy + content creation

SibelHealth Strategic Consult + Social Support

  • Provided content strategy and best practices for building a LinkedIn presence

  • Shared insights on how to use social media to support the CEO’s thought leadership and publicize PR efforts

  • Worked with internal design + marketing team, to build process & approval systems

  • Trained internal team on best practices, reporting, and how to reach new audiences