Work I’m Proud Of
Goorin Brothers
Campaign Management
Planned and executed complete marketing strategy for the collaboration
Directed photo shoots + social/retail campaign assets
Planned and executed a private premier launch event
Achieved a 60% sell-through of products within the first quarter
Geologie Social Strategy + Community
Crafted and published monthly content
Grew TikTok followers from 1K to 104K, Instagram from 11K to 25K
Grew and managed affiliate program accounting for 25% of Geologie’s total new customers
Managed NFT x Booze Bears Charity Campaign
Ongoing community management
UTSW Dermatology
Social Strategy + Content
Partner with department leadership to align social content with academic and clinical priorities
Manage strategy and content across LinkedIn, Instagram, X, and Facebook for physician and resident/med student audiences
Translate research and faculty achievements into clear, accessible content following brand voice guidelines
Deliver monthly performance reports with data-driven takeaways and platform recommendations
Geologie Influencer Collabs + Mngmt
Vetted influencers for ongoing brand campaigns
Negotiated contracts with influencers and agencies for best rates and ROI
Streamlined all creative briefing and creator brainstorming efforts, including crafting messaging and guidelines
Provided performance insights to the internal marketing team
Goorin Brothers Influencer + Social Management
Scouted and vetted micro-influencers and customers for user-generated content (UGC)
Led Goorin Underground, an invite-only community for top lifetime value customers and influencers
Implemented community engagement initiatives on social, increasing engagement by 25%
Provided recommendations and insights for brand collaborations
ROMTechnologies Digital Footprint
Managed ROMTech’s website rebuild guiding design, content, and copy
Acquired surgeon + patient testimonials to support credibility
Directed and led podcast operations, acquiring guests and supporting interview questions
Advised on LinkedIn social strategy + content creation
SibelHealth Strategic Consult + Social Support
Provided content strategy and best practices for building a LinkedIn presence
Shared insights on how to use social media to support the CEO’s thought leadership and publicize PR efforts
Worked with internal design + marketing team, to build process & approval systems
Trained internal team on best practices, reporting, and how to reach new audiences
IDEOM
Patient + Research Storytelling for Social
Directed and edited Patient Voices video content, turning patient stories into the org's top-performing content
Edited raw footage into platform-ready stories for LinkedIn and Instagram
Supported a "Work Group Voices" concept to pair clinical credibility with patient-centered storytelling
Helped IDEOM kickstart their Instagram journey w/ high growth month over month through consistent, community video content